Sense and Sophiability

Ethics, or what is considered the “right” thing to do, is essential in all facets of life – including marketing. The American Marketing Association sets the ethical standards within the marketing industry, and each practice is integral to a successful integrated marketing campaign. The first value is honesty. For marketers, that means presenting a truthful…

Goals, strategies, and tactics all sound synonymous, but in reality are completely different things. A company’s goals are what they set out to achieve, whether that be to increase revenue by 25%, expand product line by 4 offerings, or increase consumer satisfaction by 10%. A strategy is the general idea or vision that one makes…